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Breaking In

With Seattle slated to welcome NHL hockey back to Puget Sound in 2021, the Kraken have already begun making its mark with strong branding and a uniquely west coast identity.

Loose Ends

Almost a decade after the brutal loss that abruptly ended the Vancouver Canucks' Stanley Cup run, the Sedins' jersey retirement was an opportunity for the city to finally close an unfinished chapter.

Our Heritage

In addition to the customary retro jersey and an expected change in the regular set, the Vancouver Canucks unveiled a brand-new Heritage jersey to kickstart its Golden Anniversary celebrations.

The Next Chapter

As we celebrate the last 50 years of Vancouver Canucks history, there is cause for optimism as a new, speedier core leads this team into the next era.

Identity Crisis

The Vancouver Canucks certainly have colourful jersey history, having gone through a palette rivalling that of a rainbow. From the stick-in-rink to crashing orca, the team has struggled to establish a stable identity through it's four decades in the league.


Passion. It’s the reason why our favourite players aren’t always the most talented or well-known on the roster. We are drawn to players who are like us; players that share our excitement for the sport. And for 13 seasons, Steamer laid his heart and soul out on the ice every shift he played, etching his name into the fabric of Vancouver hockey.

A Different Look

Like during the transition to Reebok a decade ago, Adidas decided to forego alternate jerseys during the first year of their new Adizero system. But now, the much-awaited third jerseys are finally here.

On to Adidas

After a decade of Reebok, the NHL finally will finally receive a three-striped facelift in the 2017-18 season as teams transition to the Adizero jersey system. We first caught a glimpse of Adidas' first foray into professional hockey at the 2016 World Cup of Hockey, where they were touted to be lighter, stronger, and more breathable than their predecessors.

An Edgy Decade

Time flies, doesn’t it? It’s been a decade since Reebok first unveiled their new Edge jerseys at the 2007 NHL All Star Game. But as the NHL transitions to the new Adidas jerseys, let’s take a look at the changes Reebok's revolutionary system underwent over the past 10 years.
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